22 Must-Try Beauty Trends of 2023 That Will Make You the Envy

 

The world of beauty is always evolving, and 2023 is bursting with fresh trends that are sure to catch your eye. From vibrant palettes to innovative skincare techniques, this year is all about making bold statements and embracing individuality.

Whether you’re a makeup guru or a skincare novice, there’s something for everyone in this list of must-try trends. Get ready to amp up your beauty game and leave your friends in awe with these hot looks and practices that are taking the beauty community by storm.

Let’s not forget—there’s a little something unexpected in here (you’ll love #10!) that adds a quirky twist to your routine. So grab your favorite beauty products, put on your creativity hat, and let’s dive into the fabulous world of 2023 beauty trends!

1. Glowing Skin: The Dewy Look is Back

Forget matte finishes, because glowing skin is back in a big way for 2023! The dewy look is all about that fresh, illuminated appearance that screams health and vitality.

Key to achieving this trend is moisturizing well; think lightweight serums and hydrating foundations that keep your skin looking plump. Look for products with hyaluronic acid and glycerin to really amp up that glow. Highlighters are also making a major comeback, but this time, it’s all about subtlety. Instead of streaks of shine, go for a cream-based highlighter that adds a soft luminosity to your cheekbones and brow bones.

Remember, prep is vital! Exfoliate regularly to keep your skin smooth, and don’t forget your SPF to protect that gorgeous glow. When it comes to your makeup application, use a damp sponge to blend your foundation for a sheer finish that lets your natural skin shine through. Add a touch of tinted lip balm for a polished but effortless look.

In a nutshell: hydrate, highlight, and embrace your glow!

• Embrace hydrating foundations
• Use cream highlighters for a natural look
• Never skip your skincare routine
• Exfoliate for smoother skin
• Always apply SPF to protect your glow

2. Bold Eyeliner: Make a Statement

Eyeliner is taking a bold turn this year! Whether it’s graphic shapes, colorful lines, or even the classic cat-eye with a twist, bold eyeliner is all the rage.

Experiment with varying thicknesses and styles—try thick, winged eyeliner for dramatic flair or even double lines for that edgy vibe. Don’t shy away from colors like electric blue or vibrant green to really make those peepers pop. The key is to have fun and let your creativity flow!

When applying bold eyeliner, a steady hand is crucial. Consider using a gel liner for easy application or felt-tip pens for precision. To make your eyeliner last all day, set it with a translucent powder or eyeshadow in a similar shade.

There are no rules when it comes to eyeliner in 2023. Want to add sparkle? Go for a glitter liner. Feeling adventurous? Try a mismatched eyeliner on each eye. The possibilities are endless!

• Mix colors for a unique look
• Use gel or felt-tip liners for precision
• Set your liner with powder for longevity
• Explore different shapes and styles
• Have fun and express yourself

3. Skinimalism: Less is More

2023 is witnessing the skinimalism trend—where less is more when it comes to makeup! This is all about embracing your natural beauty while minimizing heavy layers of product.

The idea is to keep your routine simple with multi-functional products. Think tinted moisturizers instead of full-coverage foundation, and cream blushes that can double as lip color. The goal is to achieve a ‘no-makeup’ makeup look that enhances rather than covers up.

To nail this trend, focus on skincare first. A solid skincare routine is essential for this look, as glowing and healthy skin will shine through without the need for heavy makeup. Look for products that provide hydration and a hint of color to give you that naturally radiant complexion.

Also, multi-tasking products are key. A lip tint that hydrates, a moisturizer with a hint of tint, or a BB cream that offers sun protection are all perfect examples. The concept is to feel good in your skin, embracing imperfections and letting your unique beauty shine.

• Embrace your natural skin texture
• Opt for multi-functional products
• Develop a solid skincare routine
• Keep your makeup minimal
• Enjoy the freedom of skinimalism

4. Monochromatic Makeup: One Color, Many Shades

Monochromatic makeup is here to serve! This trend focuses on using one color palette across your entire look, creating a cohesive and stylish vibe.

Pick your favorite color (think rosy pinks, rich browns, or even bold reds) and use varying shades of that color on your eyes, lips, and cheeks. This not only ties your look together but also simplifies the makeup process.

To achieve this trend, start by selecting the base color you want to work with. Then, use a cream blush in a similar shade, apply eyeshadow that compliments your chosen hue, and finish with a matching lipstick or gloss. The beauty of monochromatic makeup is that it’s both chic and versatile! You can go for soft, blended shades or make a statement with bolder applications.

One pro tip is to play with textures. If you use a matte lip, try a glossy eye. Or, if your blush is cream, go for a powder shadow to create some contrast and depth.

• Choose one color and stick to it
• Explore different textures
• Use varying shades for depth
• Keep your look cohesive
• Perfect for any occasion

5. Colorful Hair: Let Your Hair Do the Talking

Hair color is making a statement this year, with vibrant and playful hues leading the charge! Why not switch things up and embrace a bold color to express your personality?

From pastel pinks to deep blues, colorful hair can be either a full head of color or just fun highlights. The trend this year leans towards creative color techniques such as balayage, ombré, or even temporary hair chalks for those who want to dip their toes into the vibrant world without long-term commitment.

When going colorful, consider your hair type and maintenance level. While bright colors can look stunning, they require upkeep to prevent fading. Regular toning and the right color-safe shampoos are essential to keep your color looking fresh.

Additionally, playful styles like braids or updos can showcase your vibrant locks beautifully. So whether it’s a neon green bob or pastel lavender waves, your hair can be a canvas for artistic expression.

• Explore different color techniques
• Maintenance is key for vibrant hues
• Use color-safe products
• Try temporary colors for fun
• Let your hairstyle reflect your personality

6. Glass Skin: Ultra-Glossy Finish

Glass skin continues to reign supreme in 2023, with its ultra-reflective quality that mimics the look of glass. This trend is all about achieving that flawless and luminous finish that turns heads.

To achieve glass skin, start with a thorough skincare routine that focuses on hydration. Use glowing serums, essences, and moisturizers to build that base. Come makeup time, stick to lightweight foundations or BB creams that allow your natural skin to peek through.

Highlighters play a crucial role here, too. Opt for liquid highlighters that can be mixed with your foundation or used on high points of your face for a seamless finish. Top off your look with a dewy setting spray to lock in hydration and shine.

Even the positioning of the products matters. Apply products strategically; for example, put highlighter on the tops of your cheekbones, down the bridge of your nose, and on your cupid’s bow for that ultimate glassy appearance.

• Focus on hydration
• Use lightweight foundation
• Liquid highlighters are your best friend
• Apply strategically for maximum glow
• Set with a dewy spray

7. Eco-conscious Beauty: Sustainability in Skincare

Sustainability is not just a trend; it’s a movement that’s gaining serious momentum in the beauty industry. Eco-conscious beauty focuses on using products that are not only good for you but also kind to the planet.

More brands are now offering sustainable packaging, cruelty-free products, and formulations that utilize natural ingredients without harmful chemicals. The trend is all about being mindful of your beauty choices and opting for brands that align with your values.

Explore options like refillable products, biodegradable packaging, and organic ingredients. Many people are also moving towards minimalism, opting for fewer, multifunctional products instead of a million different items.

Another exciting aspect is the rise of DIY beauty solutions. Making your own face masks or scrubs with simple kitchen ingredients is a great way to reduce waste while pampering yourself. Plus, it’s fun and allows you to customize based on your skin’s needs.

• Look for eco-friendly brands
• Favor sustainable packaging
• Try DIY beauty recipes
• Choose natural ingredients
• Minimize your product collection

8. The Return of Retro: Vintage Vibes in Beauty

Vintage beauty trends are making a comeback in 2023, with influences from the ’60s, ’70s, and ’80s shaping new looks. Think classic pin-up styles, bold eye makeup, and glamorous waves that channel old Hollywood.

Expect to see plenty of winged eyeliner, bright red lips, and voluminous curls making their way back into everyday beauty routines. The key to pulling off retro looks is to blend classic techniques with modern products for a fresh take.

Start by mastering the art of the cat-eye, using gel liners for precision, and don’t forget a bold lip to complete the look. Curls can be achieved with a curling iron or by using hot rollers for that authentic vintage bounce.

Accessories play a crucial role in retro beauty too—think headbands, bows, and statement earrings that truly elevate the look. Adding a touch of nostalgia is about creating a story, so don’t hesitate to play with retro elements to express your style!

• Embrace iconic vintage colors
• Master the cat-eye technique
• Incorporate accessories into your look
• Use modern products for retro styles
• Have fun and channel your inner vintage diva

9. Bright Nails: Neon and Pastel Shades

Nail art is getting a colorful makeover this year with bright and bold shades reigning supreme. Neon colors like electric yellow, vivid pink, and rich purple are making waves, alongside soft pastels that evoke a calm yet playful vibe.

The beauty of this trend is in mixing and matching. You can play with contrasting colors for a fun look or opt for a subtle ombre effect that blends two shades for a modern twist. Nail art is also taking center stage; from simple dots and lines to intricate designs, the possibilities are endless!

Invest in quality nail polishes that offer long-lasting wear and high shine. Don’t be afraid to experiment with nail shapes—think square, almond, or stiletto, depending on your personal style.

Finally, consider nail care as part of the process. Keep your nails healthy and strong with regular manicures and conditioning oils to prevent breakage.

• Explore colorful neon and pastel shades
• Mix and match for fun designs
• Try different nail shapes
• Invest in quality polishes
• Prioritize nail health

10. DIY Beauty Treatments: Embrace Your Inner Creator

Get ready to unleash your creativity with DIY beauty treatments! This trend encourages you to take matters into your own hands, using natural ingredients from your kitchen to create effective and fun beauty solutions.

From face masks made with honey and avocado to sugar scrubs infused with essential oils, the possibilities are endless. These treatments not only pamper your skin but are also great for your wallet and the environment.

To get started, choose a few simple recipes that cater to your skin type. For example, if you have dry skin, a blend of oatmeal and yogurt can hydrate and soothe. For oily skin, try a clay mask with apple cider vinegar to draw out impurities.

Mixing and matching ingredients can also be a fun way to personalize your treatments. The key is to research what works best for your skin and embrace the experimentation process! Don’t forget to patch-test anything new to avoid any unwanted reactions.

• Explore simple DIY recipes
• Personalize your treatments
• Use natural kitchen ingredients
• Be mindful of your skin type
• Enjoy the creative process

11. Metallic Makeup: Shine Bright

Metallic makeup is lighting up the beauty scene in 2023! Whether it’s shimmering eyeshadows or reflective highlighters, this trend is all about adding that extra sparkle and shine to your look.

For eyes, think gilded golds, iridescent silvers, and deep bronzes, which can create mesmerizing effects. Metallic eyeshadow can be applied alone for a striking look or layered over traditional shadows for added depth.

When applying metallics, it’s essential to use good quality products that have a strong pigment. Cream formulations often yield the best results, providing that intense shine without the need for multiple layers.

Don’t forget about the lips! Metallic lipsticks or glosses can elevate even the simplest makeup looks, turning heads wherever you go. Just be sure to keep the rest of your makeup balanced; if your eyes are bold, consider a more muted lip, and vice versa.

• Play with metallics for eyes and lips
• Choose high-pigment, quality products
• Balance your makeup for cohesion
• Use cream products for that shiny effect
• Get creative with layering

12. Textured Hair: Embrace the Wavy and Voluminous

Textured hair is taking center stage this year, with beachy waves and natural volume leading the way. This trend celebrates hair in its natural state, creating looks that are effortlessly chic and stylish.

To achieve textured hair, consider using sea salt sprays or curl enhancers that define waves without weighing them down. Embrace your natural texture, as it adds character and style to your overall look.

If you’re looking to enhance your waves, try braiding your hair while it’s damp and letting it set overnight for easy, carefree waves in the morning. For volume, a good blow-dry technique or using rollers can create body and fullness.

Additionally, consider incorporating hair accessories like clips and headbands to complement your textured locks and add a little flair. The beauty of this trend is that it’s low-maintenance and perfect for any occasion, giving you that ‘just got back from the beach’ vibe.

• Use sea salt sprays for texture
• Embrace your natural waves
• Experiment with braids for enhanced texture
• Add accessories to elevate your look
• Keep it low-maintenance and stylish

13. Customizable Beauty: Personalization is Key

This year, beauty is all about personalization. Customizable beauty products allow you to tailor your makeup and skincare to fit your unique needs.

From foundations that match your skin tone perfectly to skincare routines that cater to your specific concerns, the trend is focusing on individual needs. Brands are now offering customizable options that let you choose ingredients, shades, and textures that suit your preferences.

To tap into this trend, explore brands that offer customization, such as allowing you to mix and match products for a bespoke experience. This can include personalized serums based on your skin concerns or customized shades of lipstick that reflect your personal style.

It’s all about taking control over what goes on your skin and embracing the concept that beauty is personal. Don’t hesitate to experiment with different combinations to find what works best for you!

• Look for brands that offer customization
• Tailor your routine to your needs
• Experiment with different combinations
• Embrace individuality in beauty
• Make beauty a personal journey

14. Skin Care First: The Glow-Up Approach

In 2023, the mantra ‘skin care first’ is dominating the beauty scene. This trend emphasizes the importance of skincare in achieving that coveted glow-up before even touching makeup.

Investing in a solid skincare routine is key—focusing on cleansing, toning, and moisturizing to create the perfect canvas. Think serums that target specific issues, like vitamin C for brightness or niacinamide for texture improvement.

Layering products correctly is another essential aspect. Start with lighter formulations like essences and serums, then seal it all in with thicker creams to lock in moisture. Don’t forget to exfoliate regularly to keep your skin looking fresh and radiant.

With a well-cared-for complexion, makeup looks even better! You’ll find that a little tinted moisturizer or a cream blush can go a long way when your skin is in its best condition. Embrace the glow-up approach and let your skin shine through!

• Focus on a consistent skincare routine
• Layer products effectively
• Invest in quality skincare
• Don’t skip regular exfoliation
• Make skincare the foundation of your routine

15. Watercolor Makeup: Soft and Dreamy

Watercolor makeup is one of the dreamiest trends in 2023, featuring soft washes of color that evoke a sense of ethereal beauty. This style focuses on blending and layering sheer pigments, creating a stunning, artistic effect.

To achieve the watercolor look, use creamy eyeshadows in pastel or muted colors that can be blended easily with your fingertips or a damp brush. The goal is to have a soft, diffused finish that mimics the flowy nature of a watercolor painting.

When it comes to cheeks, opt for cream blushes that blend seamlessly into the skin, providing a flush of color without harsh lines. For lips, look for tinted balms or glosses that add just a hint of color and shine.

The beauty of watercolor makeup is its versatility—you can go for a subtle everyday look or amp it up for a night out by layering more vibrant colors. Either way, it’s all about creating a soft and dreamy aura.

• Use creamy, blendable products
• Focus on soft washes of color
• Mix and match pastel shades
• Go for a natural finish
• Perfect for everyday or glam looks

16. Hybrid Beauty Products: The Best of Both Worlds

In 2023, hybrid beauty products that combine makeup and skincare are gaining popularity. These innovative formulas allow you to nourish your skin while enhancing your beauty looks simultaneously.

Think tinted moisturizers with built-in SPF, BB creams with skincare benefits, or lip tints that hydrate while providing long-lasting color. The idea is to simplify your routine, allowing you to do more with less.

When looking for hybrid products, check for those that offer added benefits, like antioxidants or hydration, without compromising on coverage or wear time. This trend is perfect for busy individuals who want to streamline their beauty routines without sacrificing the quality of their makeup.

The beauty of hybrid products is that they often feel lightweight and comfortable, making them perfect for any season. Plus, they can save you space in your makeup bag by combining multiple steps into one product!

• Look for products with skincare benefits
• Opt for lightweight formulas
• Streamline your routine with hybrids
• Enjoy the comfort of dual-purpose products
• Perfect for busy lifestyles

17. Face Gems: Add a Little Sparkle

Face gems are making a splash in 2023, bringing a touch of sparkle and fun into beauty routines! This playful trend includes everything from stick-on rhinestones to sequins, allowing for creative expression in your makeup looks.

Face gems can be used in various ways—apply them around the eyes for a festival-ready look or embellish your temples for a glamorous twist. The key is to have fun and not take yourself too seriously!

When applying face gems, consider the overall theme of your look. You might opt for a minimalist style with a few gems for a subtle effect or go all out with full-on sparkle for a night out. Keep in mind that using a good adhesive is crucial to ensure they stay in place.

This trend is all about creativity and self-expression, so don’t hesitate to explore different placements and styles. Whether you’re headed to a festival or just want to jazz up your everyday look, face gems are a perfect choice!

• Experiment with different styles and placements
• Use a strong adhesive for staying power
• Have fun with colors and shapes
• Perfect for festivals or everyday sparkle
• Let your creativity shine

18. Minimalist Makeup: The Art of Subtlety

In 2023, minimalist makeup is making waves, focusing on the beauty of subtlety. This trend embraces fewer products and a ‘less is more’ philosophy, allowing natural beauty to shine.

To master minimalist makeup, stick with essential products that enhance your facial features without overwhelming them. A tinted moisturizer, a swipe of mascara, and a hint of tinted lip balm can create a fresh and put-together look without the fuss.

The trick is to choose quality products that offer maximum impact. Look for multifunctional items—like a lip and cheek tint—that can streamline your routine while still providing that polished appearance.

Focus on skin prep to set the stage for your minimalist look. Healthy skin is the ultimate foundation, so invest time in your skincare routine to ensure your complexion looks its best.

Ultimately, minimalist makeup is about feeling confident in your skin while keeping your routine simple and stress-free. Embrace the art of subtlety and let your natural beauty shine through!

• Use essential products only
• Choose multifunctional items
• Focus on skin prep and health
• Embrace your natural beauty
• Keep it simple and stress-free

19. Peppy Pouts: Bright Lip Colors Are In

This year, bright lip colors are stealing the spotlight! Whether you’re into fiery reds, bubblegum pinks, or vivid corals, your pout can be your best accessory.

Bold lip colors are perfect for making a statement without needing a full face of makeup. The key to rocking a bright lip is to keep the rest of your makeup minimal for balance—think soft eyes and flawless skin.

When choosing a bright lip color, consider your skin tone and undertone to find the perfect match. Matte formulas or glossy finishes can both be stunning; it’s all about your personal preference.

Don’t forget to prep your lips before application! Exfoliate to keep them smooth, and use a lip liner to define your shape and prevent feathering. A little setting spray can also help your lip color last longer throughout the day.

• Bright lip colors are a statement
• Balance with minimal eye makeup
• Choose shades that suit your skin tone
• Prep your lips for the perfect application
• Experiment with glossy or matte finishes

20. Vibrant Eyeshadow: Color Your World

Vibrant eyeshadow is making a comeback in 2023, encouraging everyone to play with bold and rich colors. From electric blues to fiery oranges, eyeshadow is your playground this year!

The trend is all about having fun; experiment with color blocking, layered shades, and even glitter to make your eyes pop. The key is to choose colors that complement your skin tone and eye color for the most flattering effect.

When applying vibrant eyeshadow, don’t be afraid to use your fingers for blending; this can help achieve a more lived-in and blended look. Setting your eyeshadow with a good primer will enhance color payoff and longevity.

For a truly standout look, try contrasting colors on the lid and the lower lash line. This can create a dramatic effect that’s perfect for nights out or special occasions. A bold eyeshadow look can turn heads and make you feel fabulous!

• Go for electric and bold colors
• Experiment with color blocking and layering
• Use your fingers for blending
• Always set with a primer for longevity
• Create contrasting looks for drama

21. Fragrance Layering: Create Your Signature Scent

Fragrance layering is the latest trend that allows you to curate a scent that’s uniquely yours! This approach involves combining different fragrances to create a personalized aroma that evolves throughout the day.

To start layering, consider combining complementary scents; try mixing floral and woody notes, or citrus and musk for a refreshing blend. The key to successful layering is to start with lighter fragrances and build up to the bolder ones.

Experiment with different combinations on your skin to see how they react with your body chemistry. This can lead to delightful surprises and a scent that truly reflects your personality.

When layering, consider applying a scented body lotion before your perfume for enhanced longevity and depth. You can also refresh your fragrance throughout the day with a matching body spray for a boost.

Ultimately, fragrance layering is about having fun and expressing yourself. Don’t hesitate to try new combinations until you find your signature scent!

• Combine complementary scents
• Start with lighter fragrances
• Test combos for chemistry
• Use scented lotions for longevity
• Have fun with the process

22. Unique Brow Styles: Switch It Up

Unique brow styles are all the rage in 2023! Gone are the days of perfectly groomed, uniform brows; this year is all about creativity and individuality.

From bold, bushy brows to artistic designs, there’s no limit to how you can express yourself through your eyebrows. Consider experimenting with shapes—arches, angles, and even colored brow gels can create striking looks.

If you’re feeling adventurous, try adding embellishments like glitter or temporary tattoos to your brows for a fun twist. Alternatively, bushy brows can be enhanced with brow gels that add volume and texture, giving a natural yet stylish appearance.

The key to rocking unique brows is confidence. Experiment to find a style that suits your face shape and personality, and don’t be afraid to take risks!

• Embrace bushy, natural brows
• Experiment with shapes and designs
• Use brow gels for volume
• Add fun embellishments
• Be confident in your unique look

Conclusion: Embrace the Trends and Shine

2023 is an exciting year for beauty enthusiasts, filled with trends that encourage creativity and self-expression. Whether you dive into glowing skin, bold colors, or eco-conscious products, there’s something for everyone.

The best part? These trends invite you to embrace your uniqueness and have fun with your beauty routine. Experiment with new techniques, and don’t be afraid to step out of your comfort zone. Remember, beauty is all about feeling confident and expressing who you are.

So, which trend are you eager to try first? Dive in and let your beauty shine through! Your friends will be asking for your secrets in no time.

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