Hair Claw Comeback: Why Gen Z Is Obsessed with ’90s Hairstyle
The Hair Claw Is Back—and It’s Cooler Than Ever
Let’s be honest. We all thought we’d buried those jumbo plastic hair claws in the back of a drawer somewhere with our butterfly clips and crimping irons. But surprise—the hair claw is having a moment, and not just with your mom. Gen Z has brought this ‘90s classic back with a vibe that’s less “I just cleaned the house” and more “I’m the main character.”
Why Is the Hair Claw Trending Again?
Fashion is a cycle. What goes out always seems to come back—especially when TikTok gets involved. The resurgence of the hair claw isn’t just nostalgia-driven; it’s practical, pretty, and perfect for that effortless aesthetic Gen Z lives for.
Plus, with more people embracing heatless styles and low-maintenance looks, the claw clip is the ultimate lazy-girl lifesaver. It’s easy to use, won’t damage your hair like elastics, and still makes it look like you actually tried.
The TikTok Effect: From Grandma’s Drawer to Gen Z’s Go-To
You’ve probably seen influencers throwing their hair up with a giant claw clip in the middle of a “get ready with me” video. These clips are now a staple in everything from morning routines to OOTDs, often paired with slick shades, oversized hoodies, and an iced latte.
Not only is the hair claw functional, but it’s become a fashion statement. There are now versions in every color, shape, and size—from minimal matte neutrals to bedazzled butterflies.
The Secret Sauce: Why Hair Claws Just Work
There’s a reason this style hack is here to stay:
No heat required – Protects your hair from damage while still looking chic
Super fast – Get your hair up in under 10 seconds
Goes with everything – Wear it to the gym or on a date
Zero skills needed – It literally takes a twist and a clip
Whether your hair is curly, straight, thick, or fine, there’s a claw clip out there with your name on it.
How to Style Hair Claws Like You Were Born to Do It
1. The Classic Twist and Clip
This is the easiest and most iconic way to wear a hair claw. Just gather your hair, twist it up, and secure it with a clip. Pull out a few face-framing strands for a softer look.
Pro tip: Use a medium to large clip if your hair is thick or long.
2. Half-Up, Half-Down with a Twist
Want a look that’s casual but cute? Section off the top half of your hair, twist it, and clip it in the back. It’s perfect for brunch, errands, or Zoom calls where you need to look “presentable.”
3. Low Claw Bun
This one’s trending all over Pinterest. Twist your hair into a low bun and clamp the clip over it instead of using an elastic. It looks elegant without trying too hard.
4. Slicked Back Power Pony
Not just for off-duty models anymore. Slick your hair back into a low pony and twist it into a tight coil, securing it with a minimalist clip. Finish with hairspray for a sleek, polished look.
Hair Claw Picks That Are Totally Worth It
Not all claw clips are created equal. Here are some faves that are going viral for a reason:
Mason Grove Large Matte Hair Clip – Perfect grip and doesn’t slip
Kitsch Eco-Friendly Claw Clip Set – Made from recycled materials
Mei Designs Butterfly Claws – Super nostalgic and super cute
Anthropologie Pearl Claw Clip – Ideal for dressing things up
You can find tons of cute options at Target, Urban Outfitters, Amazon, and even small Etsy shops.
Who’s Wearing It? Celebs and Style Icons Are On Board
When celebs jump on a trend, you know it’s legit. Everyone from Bella Hadid to Hailey Bieber has been spotted rocking the hair claw. It’s become a part of their “model-off-duty” uniform—casual, cool, and camera-ready.
Even Kendall Jenner made it red-carpet chic by pairing it with an oversized blazer and gold hoops. Translation? You can wear this thing anywhere.
Things to Avoid with Hair Claws
While hair claws are super forgiving, a few things can ruin the look fast:
Using a clip that’s too small – It’ll slide right out
Overcomplicating it – This is supposed to be easy
Too much product – Makes the hair slippery
Not matching your vibe – Pick a clip that complements your outfit and hair type
Avoid those, and you’re golden.
Why We’re Keeping Hair Claws Forever
Let’s be real: life’s too short to be wrestling with a curling iron every morning. Hair claws are here to help us look put together with minimal effort—and who doesn’t want that?
Whether you’re working from home, running errands, or heading to a dinner date, the hair claw is that one accessory that pulls your whole look together. It’s practical, pretty, and packed with retro charm.
So yes, we’re officially team hair claw. Forever.
Conclusion: Ready to Rock the Hair Claw Trend?
Now that you’ve got the lowdown on why everyone’s obsessed with this retro hair accessory, it’s time to try it out. Whether you’re into minimalist clips or loud and proud prints, there’s a hair claw style waiting for you.
What’s your go-to hair claw hack? Share your favorite way to wear it—or better yet, tag us in your next claw-clip selfie. Because if we’re going to bring back the ’90s, we might as well look fabulous doing it.
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